KOFEIN agency – specialists in PPC advertising

Analysis of PPC campaigns

Are your campaigns really set up optimally and efficiently? Do they make use of the whole of their potential? Contact us for a one-time analysis to help give your campaigns a boost towards maximizing their efficiency.

We will prepare a transparent evaluation, an easy-to-understand list of imperfections, and well-grounded proposals for changes.

Creation and management of campaigns

We will design and implement your PPC campaigns from scratch with a maximum focus on return of investments and achieving your goals. We don’t sell advertising positions or click-throughs, but your services and products.

Then, we will ensure continuous supervision of the campaigns, their updating, and mainly their optimizations resulting in a higher level of efficiency. Ask us for a non-binding offer or a meeting in person over a cup of coffee.

Consulting and trainings

We have helped to build up and train internal PPC teams for clients such as Alza.cz or Heureka. We offer both one-time and long-term consultations, and we can ensure individual or team trainings. Always tailored to your needs.

We have been officially chosen and authorized by Google as partners for providing professional training as a Google Certified Trainer.

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Where will all these new clients we get for you come from?

Requirements, expectations, and goals of individual PPC campaigns always differ. Therefore, it’s essential for us to recommend suitable advertising systems and formats, as well as the methods of their targeting, ranging from text advertising in search results to product advertising from XML references, video commercials on YouTube, advertising messages in mobile games, interactive graphical rich media format or advertising in social networks. We will combine all these in order to draw new clients to you in the most efficient way.

And how much will you pay for it?

Management and optimization of campaigns

Option Monthly rate Hours Hourly rate
A E-shops offering a small range of products 9 900 CZK 10 hours / month 990 CZK
B Medium-sized e-shops and campaigns requiring more frequent updates 14 850 CZK 15 hours / month 990 CZK
C Demanding clients with more frequent updates or demanding campaign management 19 400 CZK 20 hours / month 970 CZK
D Campaigns with frequent adjustments. Challenging efficiency/complexity 28 500 CZK 30 hours / month 950 CZK
Individual Individual approach based on requirements from 28 500 CZK Individual Individual
VAT not included.

Creation of PPC campaigns Price: 990 CZK/hour

The initial creation of new PPC campaigns consists of setting up advertising accounts (if you don’t have your own), analysing suitable key words, designing the campaign structure and text advertising, and creating the campaigns themselves, and implementing them into the systems.

Prior to their launch you’ll have an opportunity to verify everything on the accounts of the advertising systems which you have full access to and exclusively own.

Analyses and consultations of PPC campaigns Price: 1,590 CZK/hour

The analysis of all your current campaigns will provide the boost necessary to achieve a higher level of efficiency. We will prepare a transparent evaluation, an easy-to-understand list of imperfections, and well-grounded proposals for changes. Do you manage your campaigns on your own and need advice? Order a one-time personal consultation or regular personal consultations with an authorized Google Certified Trainer.

Each new client will receive a bonus of 1,500 CZK for free advertising. (Applies to newly-created AdWords advertising accounts.)

We offer an open and fully transparent
approach; no strings attached

We are not an online-marketing agency, offering a wide range of services. We cannot do everything and don’t claim to; we specialize in PPC advertising. This is our world, and we stake our lives on the quality of our work.

We always follow the policy of transparency and a fair approach. You are the exclusive owners of the advertising accounts. You have unlimited access to the campaigns and all the data will remain your property even after our cooperation has concluded.

No binding, long-term contracts. If you decide, you may terminate our cooperation as early as the end of the current month.

Your goals and the efficiency of your campaign are essential for us. Leave a message and see for yourself what we can do for your campaigns.

Our certificates

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Our references

current all

Since 4/2014 A Slovak branch of OKAY with a network of 35 permanent stores. Complete implementation of PPC campaigns, consultations, and internal trainings.

Since 6/2011 The most successful seller of musical instruments in the Czech Republic. More than 60 thousand musical items on stock. PPC campaigns in both the Czech Republic and Slovakia.

Since 12/2013 A network of over 180 permanent stores selling laptops, computers, and other IT devices. Complete implementation of PPC campaigns.

Since 6/2013 A leading seller of furniture. Design, implementation, and management of PPC campaigns.

Since 6/2012 A unique and singular information and assistance service of its kind in the Czech Republic, processing over 7 million calls per year.

Since 2/2014 A real estate agency of Fincentrum, its renowned parent company, with dozens of branches all over the Czech Republic. Design and complete implementation of PPC campaigns.

Since 10/2012 An e-shop selling home appliances and other products, running its own warehouses with over 35 thousand items on stock. Design and complete implementation of PPC campaigns.

Since 4/2014 Design and complete implementation of campaigns for Alu wheels and tires of its sister company Pneu.cz.

08/2010 – 08/2011 A complete restructuring and implementation of PPC campaigns for the biggest e-shop in the Czech Republic, including Alza.sk, Hracky.cz, and Avon.cz.

Consulting (2012/2013) External consulting during the implementation of extensive PPC campaigns with the aim of finding a path to maximizing the efficiency of the return of investments and administration and optimization of campaigns.

Since 4/2014 A Slovak branch of OKAY with a network of 35 permanent stores. Complete implementation of PPC campaigns, consultations, and internal trainings.

Since 6/2011 The most successful seller of musical instruments in the Czech Republic. More than 60 thousand musical items on stock. PPC campaigns in both the Czech Republic and Slovakia.

Since 12/2013 A network of over 180 permanent stores selling laptops, computers, and other IT devices. Complete implementation of PPC campaigns.

Since 6/2013 A leading seller of furniture. Design, implementation, and management of PPC campaigns.

5/2013 – 2/2014 A specialized seller of Apple products running six Apple showrooms throughout the Czech Republic. Complete design and implementation of PPC campaigns.

Consulting / implementation (2012) Trying to maximize the potential of PPC advertising campaigns of CZC.cz. We cooperated with this client not only through technical consultations, but also in restructuring their campaigns.

Since 6/2012 A unique and singular information and assistance service of its kind in the Czech Republic, processing over 7 million calls per year.

Analysis/Consulting (2012) A complex analysis of the conditions of PPC campaigns with the aim of evaluating the current situation, identifying imperfections, and finding unused potential in order to maximize campaign efficiency and improve their return.

We are preparing one-time PPC campaigns for this project supported by Karel Janeček, Stanislav Bernard, and Jan Kraus.

Since 2/2014 A real estate agency of Fincentrum, its renowned parent company, with dozens of branches all over the Czech Republic. Design and complete implementation of PPC campaigns.

Since 4/2014 Design and complete implementation of campaigns for Alu wheels and tires of its sister company Pneu.cz.

Since 10/2012 An e-shop selling home appliances and other products, running its own warehouses with over 35 thousand items on stock. Design and complete implementation of PPC campaigns.

9/2009 – 4/2014 We took part in long-term cooperation with the best real estate agency in Prague in 2009 and 2011, working on their PPC campaigns not only in the Czech Republic, but also on foreign markets.

Analysis / Consulting (2011) A leading seller of swimming pools and related equipment. An implementation of the audit of PPC campaigns in Sklik and AdWords systems.

Our team

Robert Štípek PPC consultant, founder of KOFEIN

For Outrider (GroupM) he used to manage PPC campaigns for leading advertisers. For two years he worked directly in the Sklik system where he was in charge of a team of PPC specialists for key clients of Seznam.cz. Since 2009, he’s been implementing and consulting the campaigns of his own clients. Founder and executive director of KOFEIN.

He likes to go backpacking to remote and even remoter countries somewhere on the other side of the world. A film enthusiast and a collector of limited editions of Absolut Vodka bottles.

CestovatelskyDenik.cz | reklama-ppc.cz

Ondřej Sova PPC specialist, founder of KOFEIN

For almost three years he drew on the experience of his PPC specialist teammembers in the advertising world of Sklik as a leader of a team of branch optimizers for Seznam.cz. His position of PPC specialist in a renowned H1.cz agency enabled him – apart from the management of advanced campaigns – to regularly train the public in PPC advertising. Together with Robert Štípek, he has been implementing the PPC campaigns of their own clients since 2011.

You can frequently find him on stage as a guitar player in Five O’Clock Tea. However, he also likes to swap the guitar for a camera shutter release.

fiveoclocktea.com | ondrejsova.cz

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Contact info

agentura KOFEIN s.r.o.
Address: Chrudimská 2526/2a Vinohrady, 130 00 Praha 3
+420 773 260 590 info@kofein.cz
  • IČ: 03055540
  • DIČ: CZ03055540
  • Č.Ú.: 55575557/2010 (FIO BANKA)
  • IBAN: CZ8120100000000055575557

Registered at the Municipal Court in Prague, Department C, Item 226903